01
Built by enterprise operators
Tribble’s founder and CEO was previously a GM at Salesforce, where he built Consumer Goods Cloud.
Company / Tribble
The knowledge should stay after the consultants leave.
Tribble spent three years building enterprise AI products before turning the foundation and delivery method into a service for other companies.
- System
- Forward deployment
- Focus
- Leave the company smarter.
- State
- Knowledge retained
- Output
- Reusable foundation
CMP-900Knowledge retained
The products became the resume.
Tribble started in 2023 as an AI products company. With a small team we built an enterprise RFP platform, a real-time call assistant, a knowledge graph, and the agent infrastructure to run them, in production, for enterprise customers.
Then customers started asking for something else: not another app to buy, but the team and the foundation to build their own. That is what Tribble is now. The products became the resume.
Companies often pay consultants to learn how the business works, only to lose that knowledge when the project ends. Tribble keeps the company map, implementation decisions, quality checks, and operating procedures inside Tribble Brain.
Our forward-deployed engineers work with technical, security, and business experts to map the workflow, connect the systems, build the application, measure the result, and teach the customer team to operate and extend the foundation.
A deployment can begin Tribble-operated, move to co-managed, and become customer-operated when the team is ready. Tribble continues to provide the software, updates, support, and advanced guidance without becoming a permanent services dependency.
Founded in 2023 by Sunil Rao and Ray Shipley, Tribble is a privately held software company backed by Crew Capital.
02
Product foundation
Brain, Relay, Appliance, Runtime, and Console remain one connected system.
03
Forward deployment
Embedded implementation establishes approved sources, procedures, policies, and evaluations.
04
Domain ownership
Customer experts define authority, evidence, acceptable quality, and operating constraints.
The company keeps what the embedded team learned and built.
Connected sources, procedures, company rules, and quality checks remain available for the next application.
01
Map
Identify the first workflow worth proving and the company foundation it needs.
02
Connect
Deploy approved sources, identity, models, and controls.
03
Prove
Measure quality, cost, latency, policy, and user value.
04
Expand
Add applications and business units to the shared Brain.
Who is building it.
Privately held software company headquartered in Los Angeles, with a listed Toronto location.
Company profileCrew Capital’s active portfolio identifies Sunil Rao and Ray Shipley as Tribble’s founders.
Crew Capital portfolioA technical founder with prior enterprise software leadership experience at SAP and Salesforce.
Crew Capital founder profileTribble appears in Crew Capital’s active company portfolio.
Crew Capital portfolioStart with the company work that should become reusable intelligence.
In one working session, we map the current applications, model spend, repeated work, and the first result worth proving. You keep the map either way.